This article includes how to write SEO basics including Title Tags, Meta-Descriptions, and H1's. 

How to Write: Title Tags

The title tag should emulate the title of the piece you are creating and should be 60 characters or less.
When you are working on a blog, the title tag is just the name of the blog.

Note: The line and law firm name should auto-populate on the attorney’s site because of the way they are coded

Practice Area Page Title Tags

Here is our suggested formula for a good title tag:

[Practice Area] Attorney(s) in [City, State Abbreviation] l [Law Firm Name]

Example:

Estate Planning Attorney in San Francisco, CA l The Thermopolis Law Firm

Blog Page Title Tags

Blog Title l [Law Firm Name]

Example: 

The Effects of Divorce l The Thermopolis Law Firm

How to Write: Meta-Descriptions

Where does the meta-description show up?

A meta description should be 155 - 160 characters and describe the content of the page. 

In our case, we want to state the area of law that is being addressed, a call to action, and the firm/attorney's name.

Formula:

Call to Action Regarding Practice Area/Blog Topic + Location + Firm/Attorney Name

Extra tip: If the client offers a free consultation, this is a good place to state that. 

Examples 

“If you were hurt in a slip and fall accident on another person's property, contact K.E. Bradley Attorney & Counselor at Law for experienced legal guidance.”

“If you are experiencing financial hardship and considering filing bankruptcy in Reno, Nevada, call the Law Office of John Smith today for a free consultation.”

How to Write: H1’s

When creating a new Practice Area page for an attorney we want to create an optimized H1 for ranking purposes. The H1 will look similarly to the Title Tag.

For blogs, the blog title serves as the H1.

Formula

[Practice Area] Attorney(s) in [City, State]

Example:

Car Accident Attorney in San Francisco, California